You know that friend you can always rely on? That’s ABTA.

The landscapes of the travel industry are vast and numerous, but ABTA can instill confidence and reassurance to even the most far-flung of adventures. No patch of land, nor stretch of ocean, escapes ABTA’s vigil, constantly alert to the needs of those inquisitive and curious about the world around them.

So what is ABTA, and why are we so proud to be counted among its members?

ABTA is an organisation that is here to help us help you. Their time-honoured wisdom helps us to maintain professionalism and sterling service, which in turn helps you anticipate the unexpected, know everything you need to know, and go further than you ever thought possible.

ABTA has your back, always.

As the UK’s biggest travel trade association, ABTA works hard in two different ways. They support travellers, just like you, through times of crisis, and they support the travel industry by ensuring that its ambitions are fair and sustainable.

They can help you make informed decisions about the best time of year to visit your dream destination, and can reassure you that booking early with an ABTA member like us is the best plan of attack to guarantee a wonderful, affordable holiday.

ABTA aims to share the benefits of tourism to see the world’s most beautiful destinations prosper, and they have the power to be heard by governments on issues that can shape the travel industry for the better. Booking with an ABTA member – booking with us – supports the voice of change in travel.

We inspire people to journey beyond their expectations, and thanks to ABTA those places beyond are safely within your reach.

Here’s why Stuart values ABTA membership, from the top down:

“At Blue Bay Travel we pride ourselves on reaching for the highest standards and working with partners who add value to our clients. We are proud to be a member of ABTA, giving you peace of mind that your holiday is secure. So make your reservation with us in confidence, knowing we handle your holiday arrangements following the ABTA code of conduct. We want you to enjoy booking your holiday with us and feel the security of the UK’s leading travel association”


So, where are your adventures taking you? We’d love to hear your stories in the comments below!