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Greg Armstrong

Chief Commercial Officer

I have worked in the travel industry since 1996 and couldn't see myself working in any other sector. I started out as an administrator for the Travel Weekly Travel Club in '96 which was operated by a small independent interline tour operator and am now Product Management Director here at Blue Bay Travel. I oversee the contracts team and am responsible for the product direction and strategy across Blue Bay's brands. The journey between my start in the industry to where I am today has been nothing short of epic and I wouldn't change any of it for the world. I love the general vibe of the travel trade, the friendships I've forged over the years with customers, suppliers and colleagues and the opportunities that working in travel brings. Every industry has its perks, I'd say it's pretty hard to beat those of the travel industry!

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In a nutshell.

  • Describe yourself in three words: Determined, meticulous, fun-loving.
  • Catchphrase: “It doesn't matter!”
  • Likes: Travelling, music, football, rugby, wine.
  • Hidden talent: I play lead guitar and have been in numerous bands since I was a teenager.
  • Lesser-known fact about you: I once went skiing in full business attire!
  • Best feeling in the world: Holidays with my family and getting into bed with fresh linen.
  • Favourite snack: Peanut or Peanut Butter M&M's
  • What type of hat best describes your personality: Slash from Guns N' Roses top hat.
  • If you could have any superpower, what would it be and why: Time travel… I am a bit of a Back To The Future geek!
  • Best holiday you’ve ever had: Honeymoon in St. Lucia with my wife and the Caribbean island-hopping holiday with my family.